So the biggest suprise about the iPhone 7 announcement is that it includes an adapter for your analog headphones. I must say Apple does a great job of creating gadget envy. I want to see how it does in the field after a people have started using it for a few weeks before I decide. I had decided to get an IPhone 6s prior to the event release today, but now I'm dithering.
When they brought out Sia to do a few songs and they showed the dystopian music video on the screen all I could think of is why didn't they give her a huge hammer?
The purpose of removing the audio jack is leverage. It means if you want a device like a SquareUp card reader, you'll have to pay Apple's Lightning connector lighting fee. Or they may simply refuse. And it may not pass through audio from other services. It remains to be seen how it's going to work and how much of a backlash there is going to be.
The other big surprise was I'd never heard of Sia before seeing the Apple Event today. I do not feel deprived.